SearchCentre
Smart and Easy Bid Management
Keyword and bid management are no longer have to be overwhelming
activities for your online marketing team freeing them up
to focus on results and new strategies.
Omniture's SearchCentre is an advanced on demand solution
for your web site that manages and optimizes your online marketing
campaigns. This is a robust bid management tool which coordinates
your pay-per-click marketing campaigns over numerous search
engines.
SearchCenter has a single, easy-to-use interface which integrates
with Omniture's web analytics solution, SiteCatalayst,
matching your ppc campaigns to your targetted visitor profiles.
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What you need to know
Delivering ROI
Are you on top of your search marketing investment? Is it
giving you the best ROI?
Using real-time anlaytics results, SearchCenter can help you
respond to the continuous changes in your highly competitive
industry sector. SearchCenter can support your marketing team
in the delivery of your ads to your target at the right bid
price across numerous search engines such as Google, Yahoo!,
Enhance, SearchFeed, Miva, MSN, and others.
Because of its native integration with Omniture SiteCatalyst,
marketers can use SearchCenter to go beyond click and measure
and get the right information, to determine if their keywords
are truly delivering increased revenue, profitability and
lifetime value. Now marketers can better understand how to
improve results.
Single Interface and Dashboard
Is your marketing team spending valuable time tyring to understand
the best way to use the popular search engine marketing
interfaces?
Instead of focusing on new strategies and the highly competitive
bid process, search engine marketers are using up costly time
in having to learn the various search engine interfaces which
themselves are constantly changing to remain competitive.
SearchCenter now takes over this process and provides a single
interface to manage all leading search engines. SearchCenter
delivers one central dashboard to analyze and compare the
ROI performance of all keywords.
Automated Keyword Management
Are you using stand-alone spreadsheets to track large
volumes of keyword data?
Now you can make single or multiple changes to your search
engine strategies from a simple point-and-click interface.
SearchCenter is designed to facilitate marketer's mangement
of bidding strategies, campaigns, ad groups and keywords.
Search engine strategy data can be easily and quickly uploaded
and downlaoded with the click of a button.
Automated Bid Management
Are you risking return on your bid strategies due
to manual processes?
Today the bidding strategy wars can only be won through automation.
With the growth in data and a highly competitive environment,
this industry is constantly changing and requiring new strategies
by search engine marketers.
Omniture SearchCenter gives customers control in defining
bidding rules and alerts. Integration with Omniture SiteCatalyst
allows for key metrics to automatically adjust your bid strategies
based on performance. Give your search engine marketing team
the competitive advantage by using SearchCenter.
Keyword Targeting
Are you able to interweave your segmentation targets
with your keyword strategies?
As your search marketing team becomes more skilled, it is
continuously looking for more sophisticated ways too target
market segments with the most relevant keywords. Omniture
SearchCenter enables them to pin-point the keywords most relevant
to their segments by measuring keyword performance against
demographic, geographic, behavioral and other desired profiling
information.
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A Single Search Engine Bid Interface
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Real-time Reporting, Dashboards,
and Alerts
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Results driven by analytics
With two powerful web performance and optimization tools
behind your online marketing team, you will achieve more targeted
and successful bid marketing results.
Omniture's SearchCenter performance is driven by the robuts
analytics provided by SiteCatalyst. Now with the right information
you can better understand the real business impact of your
search marketing investment.
Ask for the: Omniture
SearchCenter datasheet
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