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What you need to know
Strong on E-commerce —
When attempting to analyze online purchasing behavior, it
is helpful to group your customer base into segments that
are meaningful to your website objectives. You can segment
browsers or buyers on any number of factors including their
referral source, geographic or demographic information.
Analyze product placement on your site - Do more visitors
purchase leather jackets from within the Women's Apparel section
or the Outerwear section? HBX Analytics 4.0 will help you
identify which page or section of your site is producing the
most orders and revenue for a specific
product.
Strong on online marketing —
Is my average order value higher for visitors from Google
or Yahoo?
Very granular Segmentation —
Active Segmentation - Segment by DMA (designated marketing
area), MSA (metropolitan statistical area) or PMSA (primary
metropolitan statistical area). Update to Search Engine Reports.
Also for mobile device users.
I Report e l'interfaccia —
• Report Builder -
• Active Viewing -
• Active Dashboards - Completamente customizable to "visualize"
key web metrics and how they impact business objectives. Permits
scenario forecasting.
Rich Media Tracking —
Media Player, Real Player, Quicktime, filmati Flash. Better
business reports for streaming media – audience size,
number of views, completion rates, and average viewing times.
Client-side tracking of leading media players – Windows
Media Player, Quicktime and RealPlayer Server-side tracking
of Microsoft media server. Server-side MS Media Server for
content on remote sites.
Mobile Device Tracking —
Streaming Media, RSS Feeds, and Podcast Tracking
Update to existing wireless tracking system w. major revisions.
Tracking visitors who use of the latest mobile devices –
web enabled phones and PDAs.
Ability to define active segments for all mobile traffic with
expanded list of mobile devices supports wml, xHTML, HTML.
New mobile traffic reports to identify devices, brands, models
and service providers, mark-up language supports wml, xHTML,
HTML.
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Segmentation: Focus on your marketing activities creating
visitor segments and apply them dynamically based on demographics,
geographics and performance behaviour.
Advanced Reporting
SiteCatalyst for Mobile sites
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