What if your website could!
Business performance you can expect from your website
Achieve Higher Results
One of the best, and possibly overlooked, tools for dialoguing
with web visitors today is site search.
We know that customers increasingly rely on the website search
box to find information. In fact, more than 50% of all web
visitors are using internal search
engines and this number explodes for e-commerce sites.
Harris Interactive reports that fully, "90 percent of
consumers who have made an online purchase said they used
site search to access self-service content." In a study
of 2,000 shoppers, eTailing Group found that, "71 percent
used keyword searches to find their products."(1)
And when site search results are successful, web users are
almost three times more likely to buy.(2)
Website managers, designers and technology consultants are
all looking for better ways to dialogue with today's busy
web visitor. Here are some of the benefits of implementing
a quality search engine as part of your website tools collection:
• Converse more easily with web visitors in 'real time'
• Understand better what users are looking for and how
they view the site
• Deliver what your users want with fewer click-throughs
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Search Box Failures
When it comes to the website search box, one of biggest problems
is that the search engine fails to retrieve the essential
information being sought by the web visitor.
Forrester Research finds that, "although consumers value
search as a standalone function, search functionalities within
company Web sites are not delivering satisfactory results."
Another problem is that many websites still do not have search
boxes even though we now know that users require one. Jupiter
Media Matrix points out, "When navigation attempts fail,
50 percent of users will turn to
search."
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The 2007 Harris Interactive Survey of Online Customer Behaviour
reports that 21% of consumers reported experiencing issues
with the "search function not functioning properly"
which caused them to abandon their activity and the website.
The SiteSearch Solution
Omniture's SiteSearch is an advanced on demand solution for
your web site that increases conversions and retention rates
driving the visitor to find needed information, products and
services in a fast and accurate way.
Learn more about: SiteSearch
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