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Internet growth in the enterprise is spurred on by the recognized
benefits of increased efficiency and maximization of profits. As
the Internet permits companies to build 'sticky' relationships with
their markets, SME's in particular will see considerable growth
in Internet use.
What is the prognosis for Internet use in Italy?
Smau estimates that by 2006 around 32 million people, 55% of the
population, will have Internet access. Italy will be slightly behind
western Europe with 68% penetration. About 19 million consumers
will be shopping online and e-commerce sales will reach 34,5 billion
euro. This will be a 762,5% increase over 2002 e-commerce sales.
An important change within enterprises is that 'selectivity' will
be used to make the Internet decisions. This means that the business
divisions (marketing, production, administration) will be the decision-makers
regarding the company's Internet activities.
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At Telamon Communications, we believe the key to successfully implementing
the Internet is in the ability to orchestrate, the various skills
needed to build a cohesive platform, online and offline, on which
to operate. Our challenge is to find the best strategy and solutions
and then build the services in: commerce, communications, marketing,
applications development, networking and human resource development.
Our company's mission is to advance our customers' businesses in
a changing economy. By applying innovative strategies and value-added
technologies, we help our customers to become 'market-makers' in
the emerging net-economy.
Our commitment to our customers is to provide:
· a mix of value-added solutions which take into account
the marketing position of the enterprise
· at a realistic price level
· which allow the enterprise to be more competitive at local
and international levels.
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Who are our customers? Our targets are SME's and Italian-based
offices of multinational enterprises. Why the significant gap?
Italian SME's do not have the resources to acquire professional
Internet and marketing skills from abroad as do larger enterprises
and Telamon can provide that to them.
Italian offices of multinational enterprises require professional
resources onsite with both the Internet skills and market experience
particular to the Italian environment. Telamon offers consulting,
services and tools to support their efforts.
Businesses who acquire our skills and know-how will benefit from:
· More than 20 years of online product development and project
management, of which 10 were in North America
· High level marketing skills acquired in North America
· Our ability to secure North American contacts and acquire
value-added services, such as HitBox®
· Our ability to provide a high level of professional consulting
in diverse areas of the Internet in partnership with
North American providers.
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