Telamon Communications and Direct Marketing

Direct Marketing is a well-tested business process for communicating with potential customers. Taditional and online channels can be integrated in the direct marketing campaign resulting in a more holistic service to the customer.




		Direct marketing is a powerful tool which has been a part of the marketing mix long before the Internet took hold. It is more science that art producing results with accurate determination. Combining offline with online 'technologies', direct marketing drives the corporate sales campaign from acquisition of the client list to order fulfillment. Telamon Communications manages direct marketing campaigns in domestic and international markets bringing the customer's order direct to the enterprise.



		Internet e-mail is a very successful and viable direct marketing tool but it must overcome issues of spam traffic. With problems of spam e-mail, it is becoming increasingly difficult to get messages through to potential customers. Opt-in e-mail reduces the problem by e-mailing only to customers who have requested information regarding specific types of products. Telamon Communications manages direct e-mail campaigns for the client using established, premium e-mail marketing services.

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