What if your website could!
Engage Visitors in One-to-one Dialogue
Websites are great tools for learning about customer need.
And with the emergence of web 2.0 collaborative
technologies and their ability to respond to users in
real time, websites can now engage visitors in one-to-one
dialogue.
With the right technology tools, your website can:
• Gather research for further innovation
• Provide one-to-one marketing opportunities
• While offering opportunities for cross and up-selling
• Thereby increasing your 'persuasion points' and online
sales
Achieve Higher Results
One of the best, and possibly overlooked, tools for dialoguing
with web visitors today is the search
box.
We know that over 50% of all web visitors use the search box
to find what they are looking for. If they don't find what
they are searching for, 13% say they’ll go to another
site. Southern Europeans are particularly unforgiving and
will be the first to click over to a competitor.
"For companies, this means a lost opportunity to establish
a relationship with or gain revenues from the customer",
says Forrester Research.(1)
Site search failures
But as Forrester Research finds, "although consumers
value search as a standalone
function, search functionalities within company Web sites
are not delivering satisfactory results."(2) When it
comes to the site search box, one of biggest problems is that
the search engine fails to retrieve the essential information
being sought by the web visitor.
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Another problem is that many websites still do not have search
boxes even though we know that users require one. In fact,
as Jupiter Media Matrix points out, "When navigation
attempts fail, 50 percent of users will turn to search."
Omniture's SiteSearch is an advanced on demand solution for
your web site that increases conversions and rentention rates
driving the visitor to find needed information, products and
services in a fast and accurate way.
Learn more about: SiteSearch
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Digital
Solutions Tip:
