What if your website could!

Website 2.0 and Communications

Website managers, designers and technology consultants are looking for more Web 2.0 technology makes the two-way conversation with your web visitors easier and more persuasive and one of the best, and possibly most overlooked, tools for dialoguing with web visitors today is the very rich and persuasive search box, SiteSearch.

SiteSearch and Web 2.0

SiteSearch, a component of the business optimization platform of Omniture, is a rich Web 2.0 application which features:

• Ability to customize content from different sources providing collaborative possibilities
• Ajax, a user-friendly Rich Internet Application (RIA) interface which vastly improves web media presentation
• Software-as-a-service with benefits of: a hosted service eliminates need to purchase and maintain hardware and software, turn-key implementation and lower costs.

"The advent of Web 2.0 characterizes the shift in the World Wide Web from a collection of static sites and experiences to a global space where broadband connections and multimedia applications deliver deeper content and richer interaction between individuals."(3)

Search Box Failures

There are many search engine applications on the market today but as Forrester Research finds, "although consumers value search as a standalone function, search functionalities within company Web sites are not delivering satisfactory results."(1)

1. "It's time to Update Search Functionality", by Iris Cremers with Jaap Favier and Kerry Bodine, 1 March 2006, Forrester Research.

2. Harris Interactive Survey of Online Customer Behaviour, sponsored by Tealeaf, September 2007.

3. Web 2.0 marketing for businesses: What it can do for you, Douglas Gantenbein, www.microsoft.com

When it comes to site search boxes, one of biggest problems is that the search engine fails to retrieve the essential information being sought by the web visitor.

The 2007 Harris Interactive Survey of Online Customer Behaviour reports that 21% of consumers reported experiencing issues with the "search function not functioning properly" which caused them to abandon their activity and the website.(2)

Another problem is that many websites still do not have search boxes even though we now know that users require one. In fact, as Jupiter Media Matrix points out, "When navigation attempts fail, 50 percent of users will turn to search."

Learn more about: How SiteSearch can overcome these

Click here to receive » The SiteSearch datasheet

i.need to contact you

  i.need@telamoncom.com

  To request information you may also use our form