Web Positioning


		To be visible on the Internet, companies need to build a strong position on the world's search engines. An investment in Web Positioning allows the enterprise web site to achieve its online objectives.




		With the high level of investment needed for web development, it is increasingly important to position under search engines the enterprise's web site. If your site is not being found by navigators and your ROI is not what you expect, it may be due to a lack of search engine links and ranking. Today, it is not enough to be listed on the engines; the web site must be positioned. Why is this? Because the number of web sites is growing worldwide, search engines have devised a system of rules to ensure web sites are listed according to its topic. In accordance with its own algorithm, each engine requires that keywords are installed in the web pages. Upon request, the search engine evaluates and installs links to the web pages in its database. The frequency of indexing and classification allows the web site to obtain and maintain a higher position on the search engine which in turn increases your visitor population.



		Telamon Communications offers diverse Web Positioning services based on the size of web site, number of expected visitors and your business model. Our service begins with the development of a comprehensive strategy focusing on specific audience targets. We then select engines and directories from around the world including: the major search engines, special-interest search engines and directories and engines with pay-per-click. The choice of languages is also important.



		One of our services, Web Positioning PRO, is a professional service for web and small e-commerce sites and includes: 1. Keyword Study: A study of key words and phrases in the languages of the web site designed to promote products and services. We complete an exhaustive analysis to obtain optimal keywords. Around 10-15 key phrases will be created to obtain the highest possible classification on each search engine. Advantage: This is the principal tactic for web positioning and is necessary for all search engines and Pay-per-click services. In continuation, we monitor these positions, evaluating and selecting winning keywords. 2. Search Engine Optimization (SEO) - Web pages must be optimized to comply with the rules, or algorithms, of each search engine which continuously change. To avoid page resdesign, Telamon Communications creates and monitors special SEO pages. This is particularly necessary for web sites which utilize frames. In addition, we processes Meta Tags which are then inserted in the actual web site's pages. To obtain best results, the service includes: a. The creation of a mini web site which resides outside of the enterprise web site. b. The acquisition of a special domain name made up of principle keywords. c. Installation of the domain name and mini web site outside of the enterprises's server. d. The creation of the SEO pages (Search Engine Optimization) optimized for each principle search engine and directory identified for the target. Advantage: These elements increase the value of the optimized web pages. The higher the value of the pages, the higher the position of the web site under the engines and the longer the position can be maintained. 3. Search Engine Placement - Request each search engine to include a link to the URL of each SEO page. Principle search engines: Yahoo! Web Pages, Google, AltaVista, Lycos, Fast/alltheWeb and the Inktomi family (Hotbot, iWon, MSN, AOL) and Directories: Yahoo!, Open Directory, Netscape. Purchase permanent links where necessary. Advantage: Rank the web site in the first positions of each search engine (after paid advertising). Promotes the enterprise's products and services under each search engine improving the quality of web visitor. 4. SEO Tracking - Link, follow, analyze and adjust the SEO pages monthly or bi-monthly with a report specifying the position on each engine. Advantage: To have and maintain good positioning of SEO pages under main search engines. Note: Telamon Communications does not employ practices considered illegal by search engines such as cloaking, etc. which can result in web sites being permanently banned by search engines.



		Directory Placement is an introductory service to index the web URL under secondary search engines and directories which target specific consumer and business interests or where local reach is a key objective; this is important for italian-language sites. The benefits of the service are to increase the online visability of the company's name (branding) and its domain name or a specific URL creating permanent indexing in the most important directories. New directories appear on a continuous basis and we control these during the period of the service contract. Advantage: Increases Link Popularity of the web site improving major search engine classifications and those which reach specific targets.



		Develop and manage a Pay-per-click strategy to scale-up the classification on major search engines. The best results of this service are based on the keywords selected. Pay-per-click ensures first-position placement for each category of the web site. When the web navigator requests a keyword, the search engine exhibits the description and URL of the highest bidders for that keyword. Advantage: "Reserves" one of the top positions for each keyword of your business.

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