Choosing the right technology for the job

Technology and Best Practices application is a key component for successfully connecting with web visitors.

Website designers and technology consultants are looking for more successful ways to engage their web visitors and take them down the best paths to conversion. To do this it is important that the conversation with the web visitor be a one-to-one dialogue. To successfully engage customers, websites need to promote the interactive flow of information and get web visitors talking to the company.

Website 2.0

Web 2.0 technologies are the key to creating new kinds of Internet applications and these technologies are supporting new business models, improving the user experience, and growing product ecosystems.(1)

Web 2.0 is one of McKinsey Quarterly's eight business technology trends to watch and its technologies are creating a new 'boundless' Internet for "interaction, communication, and activism. Consumers increasingly want to engage online with one another and with organisations of all kinds."(2)

Web 2.0 comprises richer, more interactive tools to target new audiences. Companies are tapping into this developing field of customer engagement resulting in new business opportunity. Aside from Rich Internet applications (RIA's) and hosted internet services, Web 2.0 includes collaboration tools such as social networking and collaborative tagging which are creating communications opportunities which are pushing companies to develop and deploy next generation applications and services via the web.

But aside from being more sophisticated, today's web users are also more impatient and require tools which support their ability to find and utilize the information which fits their specific needs.

Learn more about: "What if your website could!"

1. Web 2.0 Software Infrastructure Essentials, by John R. Rymer with Carey Schwaber, G. Oliver Young, Jeffrey Hammond, and Megan Daniels, Forrester Research, 13 April 2007.

2. "Eight business technology trends to watch", The McKinsey Quarterly, December 2007.

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